We’re big fans of our brand, and we want to make sure it’s represented properly any time our logo is used! These are our guidelines for proper usage of our brand collateral.
By downloading or using any Off Day Trainer logo, you are agreeing to conform to the usage guidelines outlined below. The Off Day Trainer logo may not be used in any way that may confuse, mislead, or suggest an affiliation, sponsorship, or endorsement.
The Off Day Trainer logo is used for visibility and positive recognition in today’s marketplace. The manner in which we present ourselves will play a significant role in the public’s impression of our institution. The goal is to keep our communications simple, dignified, and coordinated for a positive and professional image. The excellence of our print, broadcast, and electronic media is reflective of Off Day Trainer; each new design situation creates a new challenge. In a world where new communication vehicles and methods arise frequently, we must be flexible. This brief guide provides quick direction for the treatment of the Off Day Trainer logo in a variety of situations.
The Off Day Trainer is specifically designed to identify Off Day Trainer. This logo is composed of the representative Phone Bar icon, logotype and tagline. This signature is exemplified by a no-nonsense icon projecting a total command of the small business digital marketing landscape. The Mobile Bars icon indicates the “Full Power” of a more productive and far-reaching way for personal trainers to move toward business success. These guidelines specify how the logo and its colors are to be used to create a foundation for visual unity, impact, and consistency when used in print, broadcast, and electronic media.
Color Logo Specifications
Use on a light background
Use on a black background
Spot Pantone 320 c should be used when printing spot colors, and the process build should be used when using four color printing.
Black and White Logo Specifications
Use black ink when printing a one-color logo. If not using black ink, you may print this logo in the ink required, although it damages the consistency of the logo. If printing two to three spot colors, and one is not Pantone 320 c, use the black and white logo only.
Clear Space Logo Specifications
Allow 1/5 of X (the size from the top of the logo to the bottom) spacing on all sides of the logo.
Type Logo Specifications
Never recreate the logo. Do not substitute the font in the tagline or in Off Day Trainer logo. Avenir is the suggested typeface for body copy when creating a layout, although this is not the typeface used in the SMSMasterminds logo. (Avenir is used in this body copy.)
Never use the icon without the “Off DayTrainer” font, AvantgardeEF. You may use the Bars/icon as a textural element in your designs as long as the entire logo is used in the piece also.
The Off Day Trainer Creative Team is ultimately responsible for approving uses which do not follow the established guidelines. Such uses will be carefully and openly considered.
The basic goal is to meet the needs of the Off Day Trainer without doing damage to the consistency of the identity system.
Don’ts Logo Specifications
- Never replace the typeface either in the tagline or in the Off Day Trainer with your own.
- Do not use the logo on a busy pattern or background that impairs its legibility.
- Do not stretch any part of the logo at any time!
- The format cannot be compromised: do not slant or rotate the logo in any way.
Logo File Available through Off Day Trainer
PNG files for all logo layouts shown in this document are available by simply clicking the logo layout you need. The logo is available in EPS format upon request, created in Illustrator and saved as 6.0 for PC’s. The logo is also available in jpeg format for electronic media only, and in tiff format. In all cases other than electronic media, the EPS format must be used. If unable to use EPS, you may use tiff only when transparent backgrounds are not required.
If you need a different format, Off Day Trainer’s Creative Team will submit the graphic file to you. Do not reformat unless permission is granted by Off Day Trainer.
Using the Off Day Trainer Name in Written Communications
When using the Off Day Trainer name in written text, always observes these rules:
- The first letter of all three words (“Off,” “Day,” and “Trainer”) are capitalized.
- The brand name is always written as three separate words, never combined to one or two words.
- ✓ Off Day Trainer
- × off day trainer
- × Offday Trainer
- × OffDayTrainer
- × OFF DAY Trainer
Co-Founder of Off Day Trainer
David Pitts is the co-founder of Off Day Trainer, a text message automation, lead generation, and client management platform built specifically for fitness professionals.
As a former gym owner, a Fitness Sales Manager, and personal trainer, David knows fitness. More importantly, he knows how to make fit pros successful using technology to make their sales cycle faster and client retention last longer.