You Have a Problem
You are great at what you do. You have the ability to truly make an impact on people’s lives. You are educated, you are passionate and you love helping people achieve success.
Your problem: not enough people know this about you.
However, you know that if only more people could experience your services, eventually, everyone would learn just how great you really are.
So the question is, how do you get more people in front of you?
Ahhh…marketing. You’ve heard that before and chances are that you’ve dabbled with it. Maybe you’re one of the few fit pros who have really done a great job of marketing your business.
Perhaps you have a website, business cards, email list and you’re active on all or most social networks.
You have an email marketing funnel but know that most of your emails go unread and that, most likely, your leads are giving you the same email address that they use to collect spam from other businesses.
Social media is cool, and you have a decent following, but unless you start “boosting” your posts, Facebook just isn’t showing your content to enough of your followers. You can’t really afford to keep forking out cash to pay for the exposure to your ads…and what about reaching people who aren’t even on social networks?
Here’s a Scenario For You
Have you ever run into a prospective client at the park, grocery store, restaurant or local bar? You get into conversation about his goals, your solutions and how he can’t wait to get started, only to never hear from that person again?
Sure you have. We all have.
More times than not, even when you’re super prepared and actually have a business card to dish out, you are left waiting, and waiting…and waiting for him to call.
The reality is that you most likely lost another opportunity to capitalize on your lead and grow your business as well as your fan base.
Guess what? Those days are over.
Enter Text Message Marketing
Imagine if the moment you met with that prospect, you simply asked him to opt-in to your text program. Simply texting your keyword to a shortcode provides all sorts of great opportunities to help you convert your prospects into paying customers…but what I love most is that once they opt-in, you have that lead for life!
Here’s How It’s Done
Hey Greg, I love hearing about your goals, man, and I can’t wait to tell you more about my programs and how I can absolutely help you achieve success. But first, grab your phone and text DPITTS to the number 41259. This is my number for training, and it’s going to opt you in to my text program so that I can be sure to follow up with you. You can also text me directly to this number at any time, so go ahead and save it into your contacts.
Boom. Lead acquired.
Why Is This The Best Approach?
You prefer texting, and so do your prospects. It’s the most personal and effective form of communication that exists today. In fact, there are nearly 7 billion mobile subscriptions worldwide – about 95.5 percent of the world’s population.*
That’s a lot of people capable of receiving a text message! Oh, and by the way, 98% of the texts you send are read, compared to just 22% of emails.
Just think about all of the ways that you can promote your services and collect leads for your business with a “text me” call to action.
By simply promoting your keyword and shortcode, you can collect leads anywhere that makes sense for your business. Here are a few examples of where you can advertise your text program to get your mind going:
- Social Media Posts
- Social Media Ads
- Speaking Events
- Billboard Ads
- Digital Tablets
- Word of Mouth Referrals
Basically, anywhere you’re advertising your business is an ideal spot to promote your text program. The best part is, once your prospect opts in, he immediately has the ability to contact you, and you have the ability to contact him. Not to mention that some systems provide automated messaging based on business best practices!
I have a question for you
Knowing that text messaging is the number one form of communication that exists today, why wouldn’t you leverage this for your business?
Try It Out
Send an email to 100 people and send a text to 100 people and see which one gives you the most return!
If you’re looking for a text solution for your fitness business, look no further. Learn more about the ONLY text provider built FOR fit pros BY fit pros, or set up an account now!