As a fitness business owner, whether you realize it or not, your primary focus is to make sales and retain customers.
I know what you’re thinking: “Not me, I love helping and I just want to inspire people to live their fullest life.”
I can hear you now, and I get it.
I love inspiring people too, and don’t get me wrong —I LOVE helping people achieve things that they didn’t think were possible. Inspiring people to be the best version of themselves truly is one of my passions.
But like you, I too have a life to live. I have bills to pay, and I have a family to provide for. I want to live comfortably and to provide a life for my family where we can do some fun and exciting things without having to stress about money.
Often, professionals in our industry are afraid to claim that they want to make money, and a lot of it. I don’t understand why. Money is freedom. It allows us to do many of the things that we want to do in life.
You Are Changing Lives for the Better
You provide a service that can potentially change lives for the better. You inspire people. The people that you work with want to be better in life because of the impact that you’ve made on them. You deserve to get paid, and you don’t have to feel ashamed because of it.
This is Your Business. Treat it as Such.
You are in the business of improving lives.
As a business owner, it’s imperative that you find a way to earn income from the lives that you’re impacting, or you won’t be in business for long.
So let’s talk business.
Today, the focus is to deliver the ultimate client experience in order to retain your clients for the long haul.
It’s All About The Experience
I often hear that results are the single most important component to growing a fitness business.
Results are great. No, results are more than great; it’s imperative that you deliver results to your clients. However, the number one component that is going to keep you clients coming back for more is not necessarily results.
It’s the experience.
I know people who continue to work with a personal trainer simply because they enjoy the experience, and they are not as obsessed with the results as we might think they are.
Plus…results are a key component of the client experience. The better the results, the better the experience. Now package that with the fact that you’re motivating them, plus you’re likeable, non-intimidating and a pleasure to be around.
That is your recipe for success, my friend.
Add Even MORE Value to Your Services
So how do you deliver the ultimate client experience? You provide VALUE.
- Be professional
- Be energetic
- Be passionate
- Provide accountability
- Make it fun
None of these are a huge surprise, I’m sure. However, what if I told you that in today’s industry, in order to stand out, you need to provide all of these things for all of your clients both during the training session AND when you’re not around?
Think Outside the Session
How are you delivering VALUE to your clients outside of the training session?
I don’t care if you have 5 clients, or 50…or 500. If you can deliver an experience outside of the session, you are going to deliver better results and, ultimately, a better overall client experience.
I know as well as you do how difficult it is to connect with ALL of your clients ALL of the time. But your clients need you. They need you even more when you’re not around. Find a way to easily connect with them on a regular basis reminding them of their goals and their “why.”
Here’s a Way!
Text messaging is the best way to communicate with all of your clients if you want to ensure that your message is read any time you send one, regardless of where the client is or what they’re doing when you send it. Learn how to leverage text messaging to help you deliver the ultimate client experience to any number of people and retain more customers than ever before!