IDEA World is known by many as “The Super Bowl of Fitness Conventions.”
Well, here at Off Day Trainer, we couldn’t agree more, and with the big event just a few days away, we are ready for kick-off!
IDEA World holds a special place in my heart, as it was this very event, over a decade ago, that inspired me to launch my career in the health and fitness industry.
Rewind The Time
I got certified to train while I was in college and learned that, in addition to my obsession for exercise, I really enjoyed helping other people get healthy and fit. I also learned that not everyone enjoyed working out like I did, which completely blew my mind!
Then Came Inspiration
I was working full-time at a “big box gym,” trying to figure out what I was going to do with the rest of my life…since I had fallen short of fulfilling my childhood dreams of playing in the NFL.
So, here I was in San Diego, California. It was 2006 and I was attending one of the biggest events in the industry, IDEA World. The theme for this particular event was, “INSPIRE.” I couldn’t believe how many like-minded people I met who were absolutely FIRED UP about fitness, wellness, and life. I loved every minute of it!
There was one session in particular that really had me going.
I attended a lecture by a man named Todd Durkin who absolutely challenged me to live my purpose. In fact, PASSION, PURPOSE, and IMPACT were all that TD spoke about that day, and it was more than enough.
That presentation at IDEA World 2006 changed me, and it changed the course of my life.
I left the event feeling incredible. I knew exactly what I wanted to do, but didn’t yet know how I was going to do it.
I vowed that day to help more fitness professionals make their passion their career.
You see, I also learned at that event how many people in our industry fail to make the type of money that they can be proud of. Even worse was the number of people forced out of the industry and into to pursuing alternative careers because they couldn’t make ends meet as a fit pro.
In our world, if you’re great at what you do, you are literally CHANGING LIVES…and that deserves a decent compensation model.
I’ve fulfilled my vow.
I’ve helped many fit pro’s find success, and I continue to do so today.
I’ve managed teams of trainers, and I’ve presented on dozens of topics helping fit pros in areas such as:
- Branding Your Business
- Developing Marketing Campaigns
- Converting Sales
- Delivering Results
- Improving Client Retention
- Engagement Outside the Session
- Leveraging Technology
- And more!
Furthermore, I am the co-founder of a software platform that helps fit pros earn more money and grow their business.
At Off Day Trainer, we’ve basically taken the “blueprint” of the successful fitness professional’s best practices, and created software automation that does it for you!